ledgr. sponsors Luxlock’s MetaBurnett event
■ ledgr. sponsors innovative fashion event taking place in person and in the metaverse simultaneously
■ ledgr. also steps in to provide advisory guidance and research assisting in the event’s creation
■ In addition ledgr. devises a tailor made portal offering direct on demand assistance to attendees from walkthroughs to live chat and video calls while building on the event’s brand
ledgr. is a proud sponsor of Luxlock’s groundbreaking MetaBurnett experiential event, held simultaneously in person in New York as well as online in the Metaverse, on June 15th 2022.
The in person venue, Musica NYC, will host an exclusive Burnett AR Fashion Show collab with Citizen-T and at the same time, an entirely virtual catwalk show created in conjunction with Mod Studios will be held in Decentraland.
As part of the event, Luxlock is also offering NFT collectibles to attendees, unlocking access to exclusive VIP benefits, high-end fashion and lifestyle gifts, and more.
“ledgr. has also been involved in assisting the organisers leading up to the event [...]”
This is a truly innovative event that operates at the bleeding edge of technical, decentralised, blockchain innovation - while requiring complex mechanisms that are reliable, compliant, and friendly to new users.
As a result, ledgr. has also been involved in assisting the organisers leading up to the event, offering technical advice and research of the foundational, and user-facing mechanisms for both remote and in person attendees, helping the organisers understand the reliability and the limitations of some of their initially chosen solutions, and helping to find more efficient and simpler alternatives to the problems encountered along the way.
“[...] introducing crypto-novice fashionistas and taste-makers to new ways of relating to brands and exclusivity, in the simplest way possible.”
“This is a truly innovative event that operates at the bleeding edge of technical, decentralised, blockchain innovation - while requiring complex mechanisms that are reliable, compliant, and friendly to new users.”
ledgr. additionally set up an accessible portal for attendees, which builds on the event’s digital messaging by demystifying the technical barrier of entry required to interact with the event’s blockchain offerings, assisting in introducing crypto-novice fashionistas and taste-makers to new ways of relating to brands and exclusivity, which they might not have considered not knowing where to start.
All this, most importantly, while also providing further value to the event’s brand by delivering this messaging with premium video, V.O., and design produced entirely in house at ledgr.
ledgr. is also staying on throughout the event, providing direct personal set up assistance, and help, to attendees on demand through the portal.
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